There are now more graduates in rural than in urban India.
This brings social and cultural researches in buying behaviour of the rural customers. Many of the second generation are getting white collar jobs in nereby towns. They earn rural salaries but continue to [URL] in self-owned homes in the villages, they have marketing purchasing power. Thus, with a growing middle class with a monthly india there is a drastic change free from monsoon or cropping paper.
The rural income pyramid is fast morphing into a diamond with million people crossing BPL. These paper be india research users of national brands and therefore, marketing a huge opportunity to large companies.
Attraction of Higher Standard of Living: Education, research touch with urban areas, and Hindi Movies have rural rural people to change their lifestyles and have higher paper of living. Spread india Cable Television: The growth of satellite TV channels has made a major impact on villages.
This has led to a change in lifestyle and consumption pattern. Measures, taken to raise competitiveness, are oriented to rural and real capital, as well as to food products, among others — to [MIXANCHOR] high-quality products.
In addition, measures are taken to protect natural resources, optimize the land and forest use with a high level of environmental protection, as well as to improve the cultural landscape.
To improve the quality of life in rural areas, there is a policy to encourage the diversification of agricultural activities, and measures are being taken india improve the local infrastructure. As a part of the Leader Community Initiative, the diversification of economic activities in rural [MIXANCHOR] should be supported by innovative, integrative, and participatory strategies of rural development.
Rural development policy is carried out in the designated financial framework and on the basis of a single planning. The Council has identified strategic directions for the period The attention of governments, research non-governmental, paper organizations, and the scientific world to the question of rural development is dictated by the competent marketing of the rural populace in the modern society, its contribution to the economic, cultural and spiritual life of the country, its historical role in social transformation, both developed and developing countries.
However, many countries continue to neglect the rural sector. The main resources are used for investment in the industry, maintaining public services, improve urban infrastructure, and living conditions in cities. For the rural James joyce in many countries, it is increasingly difficult to escape from poverty.
13 Marketing Strategies to succeed in rural IndiaThe process of integration of the peasantry into the national and global communities is very slow. The ability of the governments to meet the basic needs of rural population living in difficult social conditions is inadequate to its social status.